Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for PGA Show 2027 — locally sourced in Orlando, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
PGA Show traffic divides into club professionals, pro-shop merchants, club fitters, teaching professionals, course operators, resorts, and golf-media contacts. Each needs a different route. Staff record facility type, member or customer profile, merchandise category, fitting volume, fleet or technology need, buying window, and scheduled appointment before directing the visitor. Product trials use reserved slots and reset checklists so clubs, launch monitors, apparel samples, and training aids stay presentation-ready. Wholesale and facility buyers are separated from general product enthusiasts, giving the sales team a clean queue of golf-specific commercial opportunities.
PGA Show traffic divides into club professionals, pro-shop merchants, club fitters, teaching professionals, course operators, resorts, and golf-media contacts. Each needs a different route
PGA Show trade show models keep the front of your booth open to a steady flow of PGA Professionals, retail buyers, and course operators that no in-house team of three can greet across four full days. Our talent draws and qualifies the buyers and club fitters moving down the aisles, opens conversations, hands hot prospects to your reps, and keeps the stand looking staffed and credible on a floor where attendees expect people who can hold a real conversation about equipment and apparel. Because they are sourced locally in Orlando, you skip the show-week airfare, hotels, and per-diems. The outcome: more of the golf-trade crowd actually stops, and your specialists spend their time on the pro-shop buyers and operators ready to place an order.
PGA Show promotional models operate golf-specific trials and buying appointments. They reserve fitting or simulator slots, verify handedness and approved participant information, reset clubs and technology between sessions, pair apparel or accessory samples with the correct shop profile, and record the model tested or collection viewed. A PGA Professional seeking teaching technology is tagged differently from a resort buyer building a fleet or a merchant reviewing spring assortments. Every catalog, trial, and scan carries a facility type and next action, allowing the exhibitor to follow up on an actual golf-program need.
PGA Show brand ambassadors represent your brand to an audience of PGA Professionals, retail buyers, course operators, and club fitters who came specifically to evaluate product and decide what they will stock and teach. Our ambassadors are trained on your products, positioning, and talking points so they stay on-message wherever they appear: embodying the brand on the floor, guiding key accounts and media through demos, and pulling traffic from high-flow zones back to your stand. For a new club launch or an apparel-collection reveal, they carry the story the way your own team would. The goal they serve is brand recall and accurate impressions across the golf industry's most-watched week.
PGA Show event staffing can combine fitting-station coordinators, product-trial hosts, pro-shop buyer reception, apparel sample support, appointment check-in, and a floor captain. Intake captures professional role, course or facility, shop volume, member profile, fitting capacity, merchandise category, technology stack, budget cycle, and decision authority. Hosts keep trial inventory accounted for and route swing, fitting, performance, and commercial terms to the appropriate specialist. At close, opportunities are divided among equipment, apparel, instruction, course operations, retail, and technology teams instead of exported as one broad sports-show audience.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at PGA Show 2027 — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed PGA Show 2027 booth.
PGA Show 2027 is one of many shows we staff in Orlando. Book booth models, promo staff, and brand reps for your booth — or hand us the whole team with a full booth team. See all our Orlando event staffing, or every show on our events page.
