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Event staffing · Nashville · MAGIC Nashville 2027

A focused two-day buying floor where Southeast boutiques source the next season give them a booth that's quick to read and easy to buy from.

Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for MAGIC Nashville 2027 — locally sourced in Nashville, trained before the doors open, and managed on-site. (Almost) instant quotes.

20+
Years in business
2,000+
Events staffed
25+
Markets nationwide
5.0
Rating on Google
TSM Agency event staff at MAGIC Nashville
Talent that has represented OmegaMarvelKellogg'sFerrariTimberlandPez

MAGIC Nashville staffing

MAGIC Nashville staffing puts presentation-grade trade show models, brand ambassadors and lead-capture talent on your stand at MAGIC Nashville — the regional fashion buying event from MAGIC by Informa, held May 11–12, 2027 at Music City Center in downtown Nashville's SoBro district. The show connects apparel and accessory brands with retail buyers from boutiques, specialty and department stores, and e-commerce platforms across the Southeast. TSM Agency is a woman-owned national event staffing and talent agency, founded in 2005, that recruits, vets, briefs and manages your MAGIC Nashville talent locally in Nashville — trained on your line before doors open and run through one dedicated account executive — so you exhibit a polished, productive booth without flying in or housing a crew in Nashville.

“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
Event details

MAGIC Nashville 2027 at a glance

Dates
May 11–12, 2027
Days
Tuesday–Wednesday
Show hours
Tue–Wed 9 a.m.–6 p.m.
Venue
Music City Center
Address
201 Fifth Avenue South, Nashville, TN, 37203
Event type
Regional fashion buying event
Official site
www.magicfashionevents.com
Why it matters

What MAGIC Nashville asks of an exhibitor

MAGIC Nashville is a compact Southeast buying appointment shaped by regional boutique demand. Staff identify brick-and-mortar, resort, western, specialty, or e-commerce channel; customer age and aesthetic; climate and season; target retail price; size run; delivery window; and reorder need before pulling the relevant collection. They organize line sheets and samples by immediate-versus-future delivery and keep written orders paired with the correct buyer account. That regional assortment workflow is distinct from MAGIC New York's broader East Coast market-week calendar and lets sales representatives focus on terms, exclusivity, and order depth.

The scale of the floor

A MAGIC Nashville booth competes for the crowd on the floor.

MAGIC Nashville is a compact Southeast buying appointment shaped by regional boutique demand. Staff identify brick-and-mortar, resort, western, specialty, or e-commerce channel; customer age and aesthetic; climate and season; target retail price; size run; delivery window; and reorder need before pulling the relevant collection

Front of the booth

Trade show models for MAGIC Nashville

MAGIC Nashville trade show models greet buyers and identify store location, customer profile, category and desired price band before presenting the relevant pieces. Nashville-based staffing avoids travel costs and gives salespeople more time for appointments and order decisions instead of repeating the collection overview.

Traffic & attention

Promotional models for MAGIC Nashville

MAGIC Nashville promotional models can host scheduled collection previews, organize try-on samples and connect a lookbook or QR line sheet to an appointment request. Materials are offered after category interest is established, making follow-up more useful than an unqualified stack of scans.

Brand & message

Brand ambassadors for MAGIC Nashville

MAGIC Nashville brand ambassadors learn the collection story, fabrication, size range, price architecture, ship windows and approved wholesale answers. They can walk a boutique owner through the line and flag margin, minimum, exclusivity or delivery questions for the seller. The goal is a credible regional wholesale conversation, not simply wearing the product.

The operational team

Full booth staffing for MAGIC Nashville

MAGIC Nashville event staffing supports a two-day regional wholesale appointment. Collection hosts pre-sort samples and line sheets by category, price point, delivery, and Southeast season; buyer-intake staff record store type, doors, location, customer profile, current brands, size run, opening order, and reorder preference; try-on support keeps samples tracked; and order assistants pair notes with the correct account. A floor lead protects scheduled appointments and flags territory or exclusivity questions for the brand representative. The final follow-up separates immediate orders, later-delivery interest, sample requests, and e-commerce accounts for a distinctly Nashville buying cycle.

A buying audience

They came to see new products.

92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.

Source — CEIR
92%
come to see new products
Why TSM

Why exhibitors book TSM for MAGIC Nashville

Local talent. Crews sourced in Nashville — no airfare, hotels, or per-diems on your invoice.
Trained before the doors open. Every booking is briefed on your products, message, and the one action you want from each visitor.
One account executive. A single point of contact scopes the team, manages on-site, and owns the outcome.
Vetted & reliable. Woman-owned since 2005, rated 5.0 on Google, with talent that shows up and performs.

A booth that's professionally staffed open-to-close at MAGIC Nashville — and a clean lead list when the show ends.

Why brands trust us

Why brands trust TSM Agency

Woman-Owned

A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.

Founded 2005

More than 20 years of trade show and event staffing experience.

2,000+

Events Staffed

More than 2,000 trade shows, conventions, and promotional events staffed across the United States.

2,000+

Talent Network

Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.

5.0

Rated on Google

Rated 5.0 stars on Google Reviews based on verified client feedback.

MPI Member

A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.

$1 Million Insurance Coverage

Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.

25+

City Markets

Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.

How it works

How it works

Three steps to a fully staffed MAGIC Nashville booth.

01
Step 01

Send your show & booth

Tell us your booth size, dates, and the roles you need. Most quotes come back fast.

02
Step 02

Choose your team

Select your talent from our curated recommendations — we recommend, you choose — and we brief them on your brand.

03
Step 03

We manage on-site

Your talent arrives show-ready and is managed on the floor, every day, through the close of the show.

FAQ

MAGIC Nashville staffing FAQs

Yes. TSM Agency places trade show models for MAGIC Nashville who present your line on-brand, greet and qualify retail buyers on the floor, and open conversations so your sales team can write orders. They're briefed on your products, price points and the buyer types you want — boutiques, specialty stores, e-commerce sellers — before the show floor opens May 11.

We staff MAGIC Nashville with a locally based Nashville roster. Local talent knows the Music City Center layout in SoBro, arrives for pre-show briefings, and adjusts to schedule changes without travel — and you skip the airfare, hotels and per-diems an out-of-town crew adds during a downtown Nashville show week.

Yes. We place lead-retrieval specialists trained on Cvent, Compusystems, Validar, Klik and Bartizan who scan buyer badges, capture order and follow-up intent, and route high-intent boutique and specialty-store accounts to your team, plus product specialists who show your line clearly. On a fast two-day buying floor, structured capture protects your post-show follow-up.

Yes. We provide verified-fluency bilingual talent — Spanish and other languages — who present your line, answer category questions and capture leads in a buyer's own language for the international and Latin American buyers MAGIC draws. Request bilingual staffing when you submit your quote so we can confirm availability for the May dates.

Talent generally runs $50–$85 per hour depending on role, program length and the Nashville market, and every booking includes staff selection, a pre-event brand briefing and a dedicated account manager. Quotes are fast — often within minutes once details are confirmed.

TSM Agency is a woman-owned national event staffing and talent agency founded in 2005, with 2,000+ events staffed, a 2,000+ talent network, a 5.0 Google rating and MPI membership. We carry $1M per-occurrence / $2M aggregate general liability insurance, with a certificate of insurance available on request. Our talent are vetted 1099 professionals briefed on your line before the show, and every MAGIC Nashville program runs through one dedicated account executive reachable on show days.

No — TSM Agency is a trade-show and event-marketing staffing agency, not a catering, hospitality or exhibit-labor company. For MAGIC Nashville we provide the booth talent that draws traffic and captures leads at Music City Center in Nashville — trade show models, brand ambassadors, promotional models, product demonstrators, lead-retrieval specialists and registration staff. We don't supply catering, bartenders, wait staff, ushers or booth installation and labor; for those, a hospitality or exhibitor-services company is the right fit.

Smart Quote

Get a quote for MAGIC Nashville

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Day 1
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Caryn Hanna, Owner of TSM Agency
Caryn Hanna
Owner
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Talent are independent contractors who set their own rates. Subject to availability, we can sometimes book a higher tier at the next tier's price — Elite at Tier One rates, or Tier One at Tier Two rates. Ask your account executive.

No obligation. Most quotes come back within a couple of hours during business hours.