Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for IPPE – International Production & Processing Expo 2027 — locally sourced in Atlanta, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
IPPE spans poultry production, meat and egg processing, feed manufacturing, ingredients, packaging, sanitation, food safety, and plant automation. A plant manager evaluating a processing line needs a different handoff than a nutritionist discussing feed formulation or a quality leader asking about pathogen controls. Staff therefore qualify by species or product, facility function, current line or mill challenge, sanitation requirements, capacity, project stage, and purchasing role. They also follow exhibitor hygiene rules around food samples and equipment areas. This category-first intake prevents valuable processing and feed contacts from being routed to the wrong specialist on a vast Atlanta floor.
IPPE spans poultry production, meat and egg processing, feed manufacturing, ingredients, packaging, sanitation, food safety, and plant automation. A plant manager evaluating a processing line needs a different handoff than a nutritionist discussing feed formulation or a quality leader asking about pathogen controls
IPPE trade show models give your stand a professional, approachable front so no producer, plant manager, or procurement buyer walks past unacknowledged across the run. Our trade show models work the front of the booth on the Georgia World Congress Center floor — opening conversations, qualifying technical and procurement visitors, and handing genuinely interested processors to your specialists rather than guessing at equipment answers. They're briefed on your product category and the terminology a processing audience expects, and because they're sourced in Atlanta you skip the airfare, hotels, and per-diems IPPE week piles on. The outcome: a credible, consistently staffed booth that engages a processing audience the way an industrial exhibitor needs. See our trade show models service.
IPPE promotional models drive processors and buyers to your live equipment demonstrations and product stations — the way you stand out on a sprawling floor of more than 588,000 square feet. Our promotional models pull the right producers, plant managers, and procurement buyers toward your demos and stations, distribute literature and spec sheets, and keep the booth busy through long show days. Each is briefed on your messaging and on the single action you want every qualified visitor to take, so the energy reads as a credible invitation rather than a sales pitch. The outcome: more of the processing audience actually engaging with your demonstrations and captured as leads, instead of drifting to the next booth. See our promotional models service.
IPPE brand ambassadors represent your company on-message to a hands-on processing audience — the producers, processors, and procurement buyers who decide which equipment, feed, ingredients, and packaging their operations buy. Our brand ambassadors are trained on your positioning, product specs, and talking points so booth conversations stay accurate and consistent while still sounding fluent to a knowledgeable processing crowd. For a launch in a new processing line, feed-milling system, or packaging technology, they carry your story from the booth to press and VIP walk-throughs. The outcome they serve: accurate brand representation and recall with the exact decision-makers IPPE assembles. See our brand ambassadors service.
As your IPPE event staffing partner, TSM Agency assigns reception by audience track and demonstration support by the exhibitor's operating schedule. Lead specialists distinguish integrators, producers, processors, feed mills, ingredient buyers, quality teams, and distributors, then record facility type, line speed or capacity, food-safety priority, planned installation, and decision role. Bilingual representatives support Latin American and other international delegations, while appointment hosts keep plant-level meetings on time. A team lead enforces sanitation, sample-handling, dress, and restricted-equipment instructions throughout the shift. The resulting handoff tells sales whether the opportunity concerns processing, feed, ingredients, packaging, or compliance and which technical expert should respond. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at IPPE – International Production & Processing Expo — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed IPPE – International Production & Processing Expo booth.
IPPE – International Production & Processing Expo is one of many shows we staff in Atlanta. Book convention models, activation talent, and experiential staff for your booth — or hand us the whole team with complete booth staffing. See all our Atlanta event staffing, or every show on our events page.
