Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Gen Con 2026 — locally sourced in Indianapolis, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
Gen Con is governed by playable tabletop experiences and a visitor's ticketed event schedule. Demo staff state player count, learning time, session length, complexity, and age guidance before seating a group; reset teams restore components and track missing pieces between rounds; line hosts maintain wait estimates and fill open seats. Retailer, distributor, publisher, licensing, and press contacts bypass the player queue into dedicated appointments. Leads are tagged by role-playing, board, card, miniature, or accessory interest, making Gen Con operations fundamentally different from comics fandom and creator-led conventions.
Gen Con is governed by playable tabletop experiences and a visitor's ticketed event schedule. Demo staff state player count, learning time, session length, complexity, and age guidance before seating a group; reset teams restore components and track missing pieces between rounds; line hosts maintain wait estimates and fill open seats
Gen Con trade show models operate a tabletop demo desk where the key questions are player count, rules weight, session length, age range, accessibility, and seat availability. They place attendees into the right learn-to-play slot, keep preregistered players separate from walk-ups, and recognize retailers, distributors, designers, press, and potential licensing partners who need a business contact rather than a demo seat. Indianapolis-based rotations cover all four convention days while designers remain available for advanced rules and industry meetings.
Gen Con promotional models learn an approved opening scenario and teach only the rules needed to produce a satisfying first turn. Between sessions they inventory pieces, reset decks and boards, sanitize shared components, record outcomes, and prepare the next table on schedule. Staff can tie play to a convention objective such as a preorder, event ticket, newsletter opt-in, BoardGameGeek follow, or retailer inquiry. Rules disputes and design questions go to the publisher, protecting consistency without turning promotional staff into unofficial designers.
Gen Con brand ambassadors learn the game's premise, mechanics, audience, release plan and original IP. They can host fan activity and press previews while licensing, distribution and design questions go to the client. The product is represented as a playable system, not generic pop-culture merchandise.
Gen Con event staffing follows the tabletop session grid. Rules teachers run approved learn-to-play scripts; table coordinators manage tickets, waitlists, player count, session length, accessibility needs, component inventory, and resets; retail staff connect preorders and purchases to the title demonstrated; and an industry host routes store buyers, distributors, publishers, licensing contacts, and press away from player queues. A demo captain monitors rules consistency and escalates design disputes to the publisher. End-of-day reporting shows seats filled, sessions completed, title-level interest, preorders, and commercial meetings across board, card, miniature, and role-playing products.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Gen Con — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Gen Con booth.
Gen Con is one of many shows we staff in Indianapolis. Book booth models, promo staff, and brand reps for your booth — or hand us the whole team with a full booth team. See all our Indianapolis event staffing, or every show on our events page.
