Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for Cultivate (AmericanHort) 2027 — locally sourced in Columbus, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
Cultivate fills the Greater Columbus Convention Center with exhibits of plants, growing systems, equipment, supplies, and retail merchandising alongside a deep education program and industry experiences. The people walking those aisles are growers, garden-center buyers, landscapers, and green-industry owners who came to evaluate products and talk shop, not to be entertained, and who can tell quickly whether your staff understand the work. When your own sales leads and demonstrators are deep in a conversation, every unread badge is a grower or buyer you paid the exhibit fee to meet. The four roles below each solve a different part of staffing a busy green-industry floor.
Cultivate fills the Greater Columbus Convention Center with exhibits of plants, growing systems, equipment, supplies, and retail merchandising alongside a deep education program and industry experiences. The people walking those aisles are growers, garden-center buyers, landscapers, and green-industry owners who came to evaluate products and talk shop, not to be entertained, and who can tell quickly whether your staff understand the work
Cultivate trade show models qualify visitors by green-industry business: wholesale grower, greenhouse, nursery, independent garden center, landscape firm, breeder, distributor, or allied supplier. They capture crop or product category, production scale, retail footprint, climate region, buying season, and the specific problem behind the visit. A grower exploring propagation automation reaches a different expert from a garden-center buyer selecting next season's plant program. See our trade show models service.
Cultivate promotional models support variety previews, greenhouse-equipment walkthroughs, growing-media demonstrations, and retail-merchandising showcases. They label samples correctly, direct visitors by crop or application, keep appointment and giveaway traffic orderly, and record the variety, system, or program each buyer viewed. The post-show handoff can then follow the relevant growing calendar or retail buying window. See our promotional models service.
Cultivate brand ambassadors learn the approved story behind genetics, trial performance, crop inputs, production systems, sustainability, or retail support. They can host breeder tours and buyer previews while directing regional performance, cultural-practice, pest, and technical questions to the horticulturist or product manager. That keeps claims precise and makes the brand useful to growers comparing what will work in their operation. See our brand ambassadors service.
Cultivate event staffing can cover plant-display hosts, variety-trial guides, equipment-demo assistants, buyer appointment coordinators, bilingual grower outreach, lead capture, and a Columbus team captain. Records can include business type, crop, growing region, production scale, buying season, product viewed, and requested sample or trial. This gives breeders, manufacturers, and distributors a clean route from the show conversation to the correct territory or technical contact. See our event staffing service.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at Cultivate (AmericanHort) — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed Cultivate (AmericanHort) booth.
Cultivate (AmericanHort) is one of many shows we staff in Columbus. Book trade show models, promotional models, and brand ambassadors for your booth — or hand us the whole team with full event staffing. Browse our U.S. markets, or every show on our events page.
