Trade show models, promotional models, brand ambassadors, and lead-retrieval talent for The ARA Show 2027 — locally sourced in New Orleans, trained before the doors open, and managed on-site. (Almost) instant quotes.
“A major show is a short window with a lot riding on it, and your booth staff decides how much of that crowd you actually reach. I have watched two exhibitors with the same booth get completely different results because one team engaged people and the other waited to be approached. The right staff turns foot traffic into conversations and conversations into leads. That is the whole game on a show floor, and it is what we train our talent to do.” Caryn Hanna, Owner of TSM Agency
The ARA Show combines two buying worlds: construction and industrial fleet on one side, party and event rental inventory on the other. Rental operators judge products by utilization, turnaround, transport, service access, and total ownership cost—not by a generic feature pitch. Before the New Orleans floor opens, our staff learn which operator profile your line fits and the qualifying questions your sales team actually uses. They can separate an owner replacing high-hour fleet from a new location building inventory, schedule a detailed walkaround, and attach fleet size, purchase window, and product category to the lead. Your specialists enter each conversation with context instead of starting over.
The ARA Show combines two buying worlds: construction and industrial fleet on one side, party and event rental inventory on the other. Rental operators judge products by utilization, turnaround, transport, service access, and total ownership cost—not by a generic feature pitch
The ARA Show trade show models qualify around the rental business. They identify construction versus event rental, branch count, fleet size, utilization pressure, replacement cycle, transport limits, and the categories an operator plans to add. An owner replacing high-hour compact equipment reaches a different representative from a party-rental company expanding linens or tenting. The first handoff includes the economics and operating need that brought the buyer to New Orleans.
The ARA Show promotional models organize walkarounds, operating demonstrations, new-fleet reveals, and rental-business software tours. They invite operators by fleet category, manage safe access around equipment, and tag the exact model or rental product viewed. Each lead records whether the buyer wants pricing, a dealer introduction, a post-show demonstration, or a service conversation, turning product activity into an operator-specific next step.
The ARA Show brand ambassadors speak to what rental operators measure: utilization, durability, turnaround time, transport, parts access, serviceability, and return on fleet investment. They host multi-branch accounts and dealer partners using approved ownership-cost and support messages, while pricing, financing, and technical claims go to the responsible specialist. The result is a consistent rental-market story across construction equipment and event inventory.
The ARA Show event staffing plan can combine fleet-intake greeters, equipment demo assistants, dealer-meeting coordinators, lead specialists, and a captain managing coverage across large displays. Qualification fields can include rental segment, locations, fleet size, category, replacement or expansion need, purchase timing, and requested action. That gives manufacturers and distributors records ready for territory assignment and lets internal experts concentrate on buying conversations.
92% of trade show attendees come specifically to see new products — primed to engage at your booth, if someone engages them first.
Source — CEIRA booth that's professionally staffed open-to-close at The ARA Show 2027 — and a clean lead list when the show ends.
A woman-owned talent agency co-founded by Caryn Hanna, a former professional model.
More than 20 years of trade show and event staffing experience.
More than 2,000 trade shows, conventions, and promotional events staffed across the United States.
Over 2,000 experienced trade show models, brand ambassadors, and promotional staff across 25+ U.S. cities.
Rated 5.0 stars on Google Reviews based on verified client feedback.
A member of Meeting Professionals International (MPI), the largest global community of meeting and event professionals.
Fully insured with $1M per occurrence and $2M aggregate general liability. Certificates of insurance available on request.
Local talent in every major U.S. convention city, eliminating travel expenses, with staff who know the venue.
Three steps to a fully staffed The ARA Show 2027 booth.
The ARA Show 2027 is one of many shows we staff in New Orleans. Book trade-show staff, sampling staff, and on-brand talent for your booth — or hand us the whole team with event staff. See all our New Orleans event staffing, or every show on our events page.
